ABOUT US

Just like cotton, only BETTER!

The active man today seeks underwear that can endure physical activities, keep up with a busy lifestyle, and perform well at all temperatures – all while providing the highest level of comfort all day long.

BMBU CRU is made of premium bamboo fiber that has been scientifically proven to be more breathable, more absorbent and much softer than cotton.

Whether you are a gym buff, a fitness enthusiast or a health freak, BMBU CRU underwear is exclusively designed for you – with 5 qualities that guarantee you a monster level of performance and comfort:

Moisture-absorbent. Bamboo fiber is 40% more absorbent than cotton, wicking moisture away from your skin much faster and keeping it dry and odorless.

Thermoregulation. Because of its highly breathable fiber, it will keep your skin cool in summer, and warm in winter. It's like air-conditioning inside your underwear!

Hypoallergenic. Suited for all skin types. It is made up of materials that can take care of your sensitive skin.

Anti-bacterial. It resists bacteria and fungus and prevents them from lodging in the fabric weave. Your skin will thank you for that.

Eco-friendly. Bamboo plant is fast-growing plant with less water needed and no fertilizers.

All that, in addition to its sleek designs and compact fits to boost your confidence, BMBU CRU adds a whole new meaning to Big D energy.

Ready to #JoinTheCru?